AI Insights · Timothy · July 2023
Top 5 Hasbro Games Apps Performance in Africa: Q2 2023
In the second quarter of 2023, Hasbro's top gaming apps showed varied performance across downloads, revenue, and active users in Africa on a unified platform. Discover the detailed trends for each app below.
In the second quarter of 2023, Hasbro's top gaming applications demonstrated diverse performance metrics across Africa on a unified platform. Below, we delve into the specifics of each app's weekly downloads, revenue, and active user trends, sourced from Sensor Tower.
MONOPOLY GO! experienced significant growth in both downloads and revenue. Weekly downloads peaked at 84K during the week of May 8 and maintained a robust average in the following weeks, concluding with 57K in the last week of June. Revenue saw a dramatic rise, starting from $623 in mid-April to an impressive $33.5K by the end of June. Active users also showed a steady increase, reaching 139K in the final week of June.
Adventure Escape Mysteries saw a decline in both downloads and revenue over the quarter. Downloads dropped from 13.6K in early April to 1.3K by the end of June. Revenue followed a similar downward trend, decreasing from $2.4K at the beginning of the quarter to $527 in the final week. Active users decreased from 33.5K to 8.3K during the same period.
Scrabble® GO - New Word Game maintained a relatively stable performance. Weekly downloads hovered around 14K to 17K, peaking at 17.7K in late May. Revenue remained consistent, averaging around $900 per week, with a slight increase to $964 in the last week of June. Active users remained stable, fluctuating around 70K throughout the quarter.
Magic: The Gathering Arena displayed modest metrics. Weekly downloads were relatively low, averaging around 150, with a slight peak of 174 in the last week of June. Revenue showed minor fluctuations, peaking at $1.1K in mid-June. Active users remained steady around 1K throughout the quarter.
World of Peppa Pig: Kids Games performed consistently in terms of downloads and active users. Weekly downloads varied between 2.3K to 2.8K, with a peak of 3.1K in late April. Revenue remained stable, averaging around $500 per week, with a slight increase to $616 by the end of June. Active users showed a gradual increase, reaching 9K in mid-June.
For more detailed insights and data, visit Sensor Tower.
